Idea21 utilizes design and design thinking to frame problems, identify opportunities, and build sustainable competitive advantage for companies and organizations in both lead and collaborative roles. Idea21 leads strategic and creative initiatives for companies and organizations wishing to make design an integral strategic focus. The goal is to visualize new models, drive innovation, and execute towards winning outcomes regardless of market. Deep experience in strategy and design roles for clients ranging from the Fortune 500 to independent start-ups provides the means to visualize full design potential. Then we assemble the resources necessary to execute on that vision. Extensive teaching and facilitation experience enables the firm to act as design counsel—building a common language of design thinking to align the efforts of creatives, innovators, managers, and technologists. The results: better products, services, structures, and organizations. View Toms Profile here.